BizTip: Stop worrying about your mule

In a business of any size, it’s easy to worry these days. What if the customers don’t buy? What if the new release doesn’t sell? What if your staff gets sick? What if, what if, what if???

It’s SO easy to worry that you might accidentally find yourself doing little else BUT worrying. Instead of working on the next sales promotion, you’re worried about your staff. Instead of thinking about how to reset your displays for the holidays, you’re worried about how much product will come back before New Year’s Day.

At moments like this, retail expert Rick Segel trots out his favorite quote: “Don’t worry about the mule going blind, just load the wagon.”

In his view, people often spend energy worrying about things that MIGHT NEVER HAPPEN instead of spending the energy on the stuff that won’t happen if you don’t DO SOMETHING.

But there’s more to it than just that. In his recent newsletter, Rick told about how a friend of his showed him that his wonderful little quote actually goes much deeper — and hits with far more impact — than even he realized.

If you want to make the most of your business, spend a few minutes learning what Rick’s friend taught him. It’ll definitely take your mind off your mule.

Follow this link to read the newsletter:
http://www.ricksegel.com/newsletter/rtw20081014.htm

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Filed under BizTips, Retail Division

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